I am consumer obsessed - from the idea, research, and development, to the branding, marketing, and designed user experience. I am inspired by the capacity a good product has to make people's lives better and easier.

I am a brand strategist and growth marketing expert, driven by a passion for transforming ideas into lasting impact. I operate at the dynamic intersection of consumerism, culture, and community—crafting brands that don’t just exist but thrive and resonate deeply with their audiences. My approach is rooted in delivering scalable impact, positioning brands as leaders in their spaces. Think of me as the Samantha Jones for brands—a strategic force and a creative visionary. I’m the imaginary publicist who makes things happen—only real, and deeply committed to delivering measurable success.

• Growth Marketing + Brand Strategy: I focus on where a brand stands today and envision where it could lead tomorrow, combining sharp creative instincts with strategic foresight. This approach positions brands for sustainable growth and cultural resonance, ensuring they leave a lasting impression.

• Social Media Strategy + Content Creation: I excel in crafting digital ecosystems where brands connect authentically with audiences in meaningful ways. Whether through innovative campaigns or harnessing the power of user-generated content, I drive engagement that’s both meaningful and organic.

• PR + Creative Direction: Drawing from my personal freelancing journey, I bring a fresh, multifaceted approach to PR and creative direction. I’ve directed photoshoots, styled campaigns, and managed over 120 creators, blending talent management with brand storytelling to create immersive and impactful narratives, offering a unique perspective on every project.

With a Master’s degree in Marketing from NYU and diverse experience across industries, I’ve worked in-house, on the agency side, and as a consultant for homegrown brands—helping them achieve global impact and visibility while maintaining local authenticity. My work focuses on bridging the gap between these two, crafting strategies that amplify a brand’s unique identity while unlocking scalable opportunities in competitive markets. By fostering connections rooted in purpose and audience alignment, I guide brands to navigate the dynamic interplay of culture, commerce, and community, driving lasting value and measurable growth.

Beyond my professional roles, I’m deeply invested in amplifying underrepresented voices. My freelance work focuses on giving small businesses and independent creators access to the kind of exposure often reserved for the biggest players in the industry—nurturing long-term, purpose-driven engagement that aligns with their ethos and core values.