818 Tequila

411 with 818.

Rebranding, digital and non-digital marketing strategies, content strategy, expansion opportunities, growth channels, and more..

Saie Beauty

Saie Soothe: Barely there, fully you.

Product line extension: Concept, validation, positioning, and launch planning.

Kylie Cosmetics

Social Media Rebrand

A strategic social media campaign proposal: Revitalizing Kylie Cosmetics & aligning with Gen-Z through authenticity.

Patagonia x Alo Yoga

Sustainability looks good on you.

With strong functionality and a mission of “value of durability over disability”, this is the future of sustainable activewear.

SoulSync: A Soulcycle Co-Branding Initiative

Heartbeats to Breakthroughs. Ride the Revolution.

A unique integration of community based spin workouts meet informed health management.

First Round’s On Me

Bring Back Real Dating

Brand strategy, alignment, partnerships, digital and non-digital marketing strategies, content strategy, expansion opportunities, and more..

Wayfair: Buying Guides & Blogs

Sephora: Black History Month

Beauty thrives in diversity and discovery.

Disrupting beauty retail and having a positive impact on the community. A prestige beauty and self care ritual is for everyone.

Victoria’s Secret: Inclusivity Branding

Confidence and empowerment via inclusion.

Celebrate individuality and embody fearlessness, confidence, and inclusivity by breaking barriers and unshackling norms.

Ben & Jerry’s: Corporate Social Advocacy

Progressive social mission, advocacy, activism, social media, and humor.

Hermes: Retail & Merchandising Mix

What makes Hermes the tastemaker and leader in the luxury market? How is their branding a beacon of exclusivity, curation, and drives loyalty?

What does it actually take to win a Grammy?

They said that Academy Members are required to "vote for the Grammy's based on quality, without consideration for sales, chart performance, or company loyalty. " ... But is that truly the case?

Rhode Skin: Marketing Research Plan

Defining Rhode’s problem, decision alternatives, research objectives, research plan, survey mock up, expected outcome

Patagonia: Influencer Marketing Plan

Greta Thunberg for Patagonia.

Patagonia: Advertising using Storytelling

Purpose driven advertising using 3 act structure and effectively using stylistic elements. Mock up, script, and visual references included.

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